Young Rider subscribers are children who are dedicated to learning more about the care and training of their ponies and horses. Parents of Young Rider subscribers take an active role in their children’s love for horses. They also fund their children’s product purchasing decisions that drive their equine passion.Young Rider brings valuable product-related editorial coverage that informs readers of equipment and clothing needed for safe riding. Typical readers take regular riding lessons at schools and attend equestrian summer camps. Most own horses or ponies and purchase tack and equipment.

Bi-Monthly Publication
Unit of Sale:
1 yr Subscription $19.97
Single Copy $3.50

Source:
Direct Mail 96%
Other 4%

Reader Profile:
Females 85%
Average Age 12
English Style 60%
Western Style 40%
Income—Middle to upper Income Households

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