Dog Fancy is the complete guide to total dog care, focusing on grooming, training, health, nutrition and behavior for all breeds. Subscribers are individuals committed to the health and care of canines. Every month Dog Fancy provides the latest on dog products, books, services, entertaining stories about dogs and their owners.

Monthly Publication
Unit of Sale:
1 yr Subscription $27.97
Single Copy $4.50

Source:
Direct Mail 84%
Other 16%

Reader Profile:
Females 85%
Age 25-59 76%
Median Income $63k
Married 64%
Homeowners 88%
Own dogs 10+ years 76%

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